Ten days into its series of renewal rate disclosures, Donuts has revealed that .guru's rate currently stands at 63.4%.
In a blog post yesterday, COO Richard Tindal said that the registry's overall renewal figure for the first 81,569 domains it sold was 68.4%.
The other two large TLDs in the batch — .photography and .clothing — came in at 75.7% and 74.0%, respectively.
.guru was the first new gTLD to launch in English that did not refer to a specific niche vertical. As such, it took the lion's share of the early new gTLD speculation money.
We're looking at a typical junk drop, in other words.
Over 10,000 names have been deleted from the .guru zone file since it peaked at over 80,000 names on February 28, as this DI PRO chart shows.
Tindal wrote that he expects the numbers to improve over time:
In March and April we expect the cumulative rate on all Donuts names to stabilize around 70%, and then trend upwards toward 80% as the average age of registrations increases and the proportion of names with website content continues to grow.
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